Dear International Partners,
China—a dynamic market of 1.4 billion consumers—is embracing high-quality global products with unprecedented openness. As Chinese consumers increasingly seek premium, diverse, and innovative goods, now is the golden moment for international brands to enter China and achieve breakthrough growth.
China has the world’s largest middle-income population, projected to exceed 800 million soon.
From January to September 2025, total retail sales of consumer goods continued stable growth, reflecting strong market vitality.
County-level economies are booming, and rural consumption is rising rapidly—offering new growth opportunities for international brands.
Chinese consumers are no longer satisfied with basic needs. They now pursue higher quality, healthier lifestyles, and products with deeper value:
Green & healthy consumption: Rapid growth in organic food, nutritional supplements, and sports & wellness categories
Smart living: High demand for smart home devices, wearables, and intelligent lifestyle solutions
Personalized choices: Consumers value emotional connection and cultural identity in products
County-level & senior markets: Lower-tier cities and an aging society create new commercial potential
Partnering with experienced local distributors or agents is one of the most efficient ways to expand into China:
Selection criteria: Choose partners who understand your brand values and possess strong market capabilities
Support system: Provide product training, marketing materials, and after-sales support
Channel development: Identify high-quality partners through trade fairs, industry platforms, and professional recommendations
China has the world’s most advanced e-commerce ecosystem, offering multiple pathways for international brands:
Marketplace e-commerce: Platforms like Tmall Global and JD Worldwide provide complete cross-border solutions
Social commerce: Leverage content-driven platforms such as Xiaohongshu and Douyin to convert user interest into sales
Flexible fulfillment: Use bonded warehouses and direct international shipping depending on product needs
Conduct detailed audience analysis and define your niche
Highlight product value and clearly communicate unique selling points
Use a “small-scale test and iterate” approach to validate market demand
Utilize industry authorities and key opinion leaders (KOLs) to build credibility
Localize content so the brand story resonates emotionally with Chinese consumers
Maintain transparency and deliver reliable after-sales service
Complete required product registration and certifications
Ensure labels and instructions comply with Chinese regulations
Select reliable supply chain partners
Fulfill tax obligations and operate in accordance with the law
China’s commerce authorities are continuously improving the business environment by:
Further opening market access, especially in the services sector
Strengthening the “Buy in China” initiative to support global product expansion
Enhancing enterprise service systems and responding quickly to operational needs
Conduct in-depth market research to define product positioning
Identify capable and culturally aligned local partners
Develop a digital marketing strategy tailored to your brand
Build a professional local operations and customer service team
China’s market continues to open wider. We warmly invite you to seize this historic opportunity and share in the momentum of China’s consumption upgrade. If you wish to learn more about the Chinese market or explore partnership opportunities, please feel free to contact us.
Let’s work together to achieve mutual success in China!
